About Us

Commerce is changing and AI is leading the shift

Ecommerce experiences have barely evolved in decades. Most online stores still rely on categories, filters, and complex navigation to help customers find products.

With AI, customers no longer want to browse endless pages. They want instant answers, personalized guidance, and faster decisions.

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About Image
About Image

Our platform helps brands adapt to this new reality - making every store ready for the age of AI-driven commerce.

Our vision

The future of AI commerce is conversational

Instead of navigating menus and filters, customers should be able to simply ask questions, explore options, and discover the right product instantly.

Our technology brings that experience directly into the online store.

It’s not a traditional chatbot hidden in the corner of a website.
It’s an intelligent sales assistant designed to guide customers, answer questions, and recommend products exactly when they need it.

This is the next generation of digital commerce.

Our Impact

Helping brands transform online shopping with AI

Our platform is already powering AI-driven shopping experiences for growing brands and modern ecommerce teams.

1M+
conversations
20%
of visitors engage
higher conversion
+25%
average order value
Meet the team

Building the future of AI commerce

We are an international team combining expertise in artificial intelligence, ecommerce technology, and SaaS platforms.

Our team works across product, engineering, and commerce innovation to build tools that help brands connect with customers more intelligently.

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Co-Founder & CEO
Antoine Grimal
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Co-Founder & CTO
Louis Pinsard
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Head of Partnerships
Oliver Grant
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Head of AI Tech
Sophie Laurent
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Head of Product
Daniel Foster
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Head of Growth
Emma Richardson
We are hiring...

Our values

The principles guiding how we build and work

We work alongside strategic partners and investors who share our belief in the future of AI-powered commerce.

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Teamwork

We share ideas openly, support each other, and focus on achieving results together.

Trust by Default

Every team member is trusted to take ownership and deliver meaningful outcomes.

Focus on Impact

We experiment, ship quickly, learn from feedback, and continuously improve.

Built to work with the next generation of AI assistants

AI assistants are quickly becoming the first place customers ask product questions.

Whether it's ChatGPT, Gemini, Perplexity, or other AI platforms, these systems rely on trusted sources to deliver accurate product recommendations and brand information.

The AI platform teams actually rely on

Sep, 2024
“Since implementing the platform, our product pages finally feel intelligent. Customers get instant answers and recommendations without needing to search through multiple pages.”
Michael Torres
Head of Digital, Northlane
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Nov, 2024
“The ability to guide customers with AI recommendations directly on product pages has significantly improved our conversion rates. It feels like having a digital sales expert available 24/7.”
Sarah Kim
Director, Lumina Retail
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Mar, 2025
“What impressed us most is how the system understands shopper intent. It doesn’t just answer questions - it helps customers make the right decision.”
Daniel Foster
Product Lead, Atlas Commerce
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May, 2025
“We were able to connect our catalog and launch the assistant within hours. The setup was straightforward, and the results were visible almost immediately.”
Emma Richardson
Operations Manager
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May, 2025
“Our support team used to answer the same product questions all day. Now the AI handles most of those conversations instantly while still staying on brand.”
Ryan Patel
Customer Experience Lead, Nova
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Sep, 2024
“Since implementing the platform, our product pages finally feel intelligent. Customers get instant answers and recommendations without needing to search through multiple pages.”
Michael Torres
Head of Digital, Northlane
Testimonial Image
Nov, 2024
“The ability to guide customers with AI recommendations directly on product pages has significantly improved our conversion rates. It feels like having a digital sales expert available 24/7.”
Sarah Kim
Director, Lumina Retail
Testimonial Image
Mar, 2025
“What impressed us most is how the system understands shopper intent. It doesn’t just answer questions - it helps customers make the right decision.”
Daniel Foster
Product Lead, Atlas Commerce
Testimonial Image
May, 2025
“We were able to connect our catalog and launch the assistant within hours. The setup was straightforward, and the results were visible almost immediately.”
Emma Richardson
Operations Manager
Testimonial Image
May, 2025
“Our support team used to answer the same product questions all day. Now the AI handles most of those conversations instantly while still staying on brand.”
Ryan Patel
Customer Experience Lead, Nova
Testimonial Image

Frequently asked questions

How does the AI assistant understand customer intent?
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The system analyses customer questions, browsing context, and product data to understand what the shopper is looking for. It then recommends relevant products, answers questions, and guides them toward the best option.

Can the platform integrate with my existing store?
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Yes. The platform connects with common e-commerce systems, product catalogs, and data sources. Integration is designed to be quick and requires minimal technical setup.

How is customer data protected?
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Security and privacy are built into the platform. Data access is controlled through guardrails, and sensitive information is protected using enterprise-grade security standards.

Can I control what the AI assistant says?
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Yes. Businesses can define brand tone, allowed data sources, and response boundaries. This ensures every AI response stays accurate and aligned with your brand guidelines.

Does the platform support marketing integrations?
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Yes. The platform integrates with marketing tools to trigger personalized follow-ups such as email or SMS messages when high purchase intent is detected.

Can AI assistants like AI tool use our product data?
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Yes. Our infrastructure allows AI assistants to retrieve trusted product information and recommendations directly from your platform.

Everything you need to know about deploying AI-powered product guidance and conversational commerce.

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